Cookie Policy

Last Updated: 04/18/26

1. Introduction

This Cookie Policy explains how Spark & Co Technologies ("we," "us," or "our") uses cookies and similar technologies when you visit our website (the "Website"). It describes what these technologies are, why we use them, and your choices regarding their use.

This policy should be read together with our Privacy Policy, which provides additional detail about how we handle personal information.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to site owners.

Similar technologies include local storage, session storage, pixels, and other identifiers that store or access information on your device. In this policy, we refer to all of these as "cookies" unless we specify otherwise.

3. How We Use Cookies

We use cookies and similar technologies for purposes such as:

  • • Operating the Website: Enabling core functionality, load balancing, security, and fraud prevention.
  • • Preferences: Remembering settings or choices you make during your visit.
  • • Analytics: Understanding how visitors use the Website so we can improve content and performance.
  • • Marketing (where applicable): Measuring the effectiveness of campaigns and, where allowed, delivering more relevant experiences.

When you accept cookies (for example, through our cookie banner), we load PostHog for product and usage analytics and the Meta (Facebook) Pixel for advertising measurement, optimization, and related marketing purposes. These tools may set or read cookies or similar storage on your device and send information to PostHog and Meta Platforms, Inc. in accordance with their respective policies.

If you do not accept cookies (or you reject non-essential cookies), we do not load the Meta Pixel or PostHog on your visit in connection with that choice, except as needed for strictly necessary operation of the Website.

4. Types of Cookies We May Use

A. Strictly Necessary Cookies

These cookies are required for the Website to function and cannot be switched off in our systems. They are usually set only in response to actions you take, such as setting privacy preferences, logging in, or filling in forms.

B. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your region or language. If you do not allow these cookies, some or all of these services may not work properly.

C. Analytics / Performance Cookies

When you accept cookies, we use PostHog to collect usage and performance information about the Website (such as pages viewed and interactions). PostHog may use cookies, local storage, or similar technologies to recognize your browser or device and to associate events with a session or distinct ID.

D. Marketing / Advertising Cookies

When you accept cookies, we use the Meta Pixel (Meta Pixel / Facebook Pixel) to measure conversions from our ads, build audiences for advertising, and deliver and optimize ads across Meta products and partner sites. Meta may use cookies and similar technologies for these purposes. Meta's use of data is described in Meta's privacy and cookie materials.

5. Third-Party Cookies

When you accept cookies, third-party technologies we use include:

  • • PostHog (PostHog, Inc.) for product analytics. See PostHog's Privacy Policy.
  • • Meta Pixel (Meta Platforms, Inc.) for advertising and measurement. See Meta's Privacy Policy and Meta's cookie and advertising controls as described there.

We may also allow other service providers (for example, chat or hosting partners) to set cookies when you use the Website. We do not control third-party cookies; please review the relevant provider's privacy or cookie notice.

6. Session and Persistent Cookies

Some cookies are "session" cookies, which expire when you close your browser. Others are "persistent" cookies, which remain on your device for a set period or until you delete them. The retention period depends on the purpose of the cookie and the provider.

7. Your Choices

When you first visit our Website, you may see a cookie banner or similar notice that allows you to accept or reject non-essential cookies, where required by applicable law. Accepting loads PostHog and the Meta Pixel as described above; rejecting (or not accepting) means those tools are not used for your visit in line with that choice. You can change your mind at any time by clearing cookies or site data in your browser, clearing stored consent where applicable, or adjusting your browser settings.

Most web browsers allow you to control cookies through their settings. Blocking or deleting cookies may impact your ability to use certain features of the Website.

For more information about how we process personal data in connection with cookies, see our Privacy Policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. We will post the updated policy on this page and revise the "Last Updated" date above. We encourage you to review this policy periodically.

9. Contact Information

If you have any questions about our use of cookies, please contact us:

  • • Company: Spark & Co Technologies
  • • Address: 251 Jarvis St, Toronto, ON
  • • Phone: 647 929 7059
  • • Other inquiries: Contact us